If you observe people outside, you can easily see that more and more people use smartphones and tablets extensively. It all started as a trend but now it’s most certainly a norm.
While we are walking around, we are plugged into our mobile devices. You basically do EVERYTHING with your smartphone – you check your social media, read about world news and latest technologies even give us an ability to use your smartphone as a wallet!
So WHY are there still so many businesses that have not yet adapted?
As smartphones and tablets became even more capable of performing tasks that used to be only capable on desktop computers, one thing is really, really clear: Everything relating internet and social media is being taken over by mobile.
With mobile internet usage steadily increasing, you can see the importance of having a responsive, mobile friendly website.
Today I will share with you 4 reasons about how having a mobile optimized website can help you grow your business.
1. Recommended by google
Google is the primary search engine today and it is a smart decision to do what Google loves. Google strongly recommends Responsive Web Design as the best way to target mobile and tablet users, and pushes responsive websites to the top of the search results when someone is using their mobile phone. Google is also largely emphasizing user experience (UX) as a ranking factor and this is essential to take into account with regards to SEO.
2. Positive User Experience Is Key
If a visitor of your website lands on your mobile website and is frustrated because of bad or non existent responsive design, there’s a 61% chance they will leave and go to a different website. Data shows a positive experience with your responsive website a user is 67% more likely to buy a product or use a service.
3. Responsive Design allows you to keep track of who visits your site
The great thing about online assets is that you can see who visits them, which allows you to increasingly improve your targeting. It should go without saying that with multiple versions of your site, it is more challenging to track analytics.
This is the same logic against multiple business listings on various directories like Yelp, Manta, etc. because traffic is diluted between the various versions of your site.
As a user, it can be extremely frustrating when searching for a site and then needing to find the most current and accurate site listed on the SERPs. Just sayin.
4. Responsive Helps Combat a High Bounce Rate
Even if your regular website is sitting pretty in search results, if it looks and performs badly on tablet or smartphone, bounce rate will be a big problem. Non responsive websites will suffer from a high bounce rate if the content is too stripped down, or just plain clunky and too challenging to work with compared to the content offered on the main/desktop site.
Google will also naturally interpret this high bounce rate as a sign that a website irrelevant, which will lead to your drop in rankings, which is why we don’t see mobile versions of sites ranked high.
I am invinting all of you to check your websites (if you have one) if they are fully repsonsible and optimized in such way, that they provide the best user experience you can give your visitor and potential client.