Your website is the face of your business. It is not just a pretty brochure that happens to be online.
Your website should have a definite purpose and it should drive your visitors to take certain actions. It should generate good leads that can be converted into clients.
It’s easy to hire a web designer and let them do the work. As a business owner, you probably don’t have skills, but most importantly, you do not have time to create a website. But you are forgetting one thing.
But ask yourself one question. What do they know about your business? Are they specialized in creating websites for businesses or does their ability end at good-looking design?
Building a website needs to be a collaborative effort between you and your web designer. You two should create the project together. Only this way, the finished project will accomplish it’s purpose.
Every business is different and you will have to figure out what your goals are. That way you can work with your web designer and create an effective tool that will get real business results. Start with a wire frame of the site and put all the pieces in place to lead your visitors to the take the actions you want them to take.
A local business, for example restaurant, will need more people calling or looking for directions to their location. Non-profit organisation might want more volunteers signing up and T-shirt seller would definitely want more emphasis on eCommerce solution.
Take a critical look at your current website. Are you satisfied with what you see? Does it meet your expectations? If it was built without any idea of what it should be doing to grow your business, perhaps it’s time to consider updating it and making it an integral part of your business strategy.